As you may have noticed, we’ve changed the decor a little. In 2016 the then CEO decided it was time to change the look and feel of The Press. This saw the introduction of a new logo.
Three years on, it seems that “new” logo never really achieved traction with the majority of our students. As we increasingly look to move online, visual identity is very important and so we felt it was time for a redesign.
The Holy Spirit (represented by both the dove and the flame) and the Bible, the Word of God, are vitally important to who we are. The new logo is something of a return to our historic and well recognised identity, yet draws inspiration from our newly retired identity and has a more modern feel about it. We’re please to say the feedback we’ve received thus far has been very positive.
Rebranding is quite a big task. We’ve started the work of updating our literature, stationery, signage and websites, but it will take a while to ensure we’ve completely rebranded. We’ll continue to use the remaining already-printed tracts and course materials, rather than waste them. Thankfully, modern printing-on-demand and electronic media mean it’s relatively easy to make the change; there’s no need for stacks of pre-printed headed paper these days.